Yep, that is it. I just wanted you to know that one key to Obama winning was that he used social media. Move along now. This is the end of the blog post. Nothing more to read here. Really, are you still reading this? Fine….
How about I share with you some of the social media tools Barack Obama used to help become the next President of the U.S.A? I will give them to you in list form, because people like lists:
-There is the Black Eyed Pea’s Yes We Can Video as of this post 13,000,000 have seen it. (How is that for a return on your investment?)
- The Obama/Biden blog that averaged about 300 to 1500 comments per post. This was updated several times a week and sometimes several time daily. This blog was what I think the most important part of the whole website which has several other social media aspects to detailed to get into.
-A Flicker account. Now this is key. These were not pictures of Barack. Not just pictures of his staff. They were pictures of people. Those in the field, those who were supporting him. Heck most of them don’t even have the people’s names. My point.. the Obama campaign did not just push a single message or talk about Barack. They shared pictures of everyday people who were part of the campaign, the people working hard, the message here with Flicker was almost more personal. Bottom line.. brilliant!
-Facebook There are fan pages, groups and of course a “Supporter Page” for Barack Obama. Why not? Easy, quick and simple. People join and all their friends can see that you did via notifications.
-Youtube Channel Videos they say, tell a thousand words.. wait that’s pictures.. but you get the idea. Lots and lots of videos they posted over 1800 as of this post. Each video has at least 50,000 views and most are around 100,000 on up.
-Twitter Yep he was on Twitter posting updates, where he is, what he is doing. Lots of posts sharing links to live videos and blog updates.
Oh and notice that I said a few times “as of this post”? That is because these videos, pictures, tweets, posts, etc are still getting views and impressions after the fact. They are still out there for people to interact with.
There are to many tools that the Obama campaign used to list. The bottom line here. Social media has amazing reach and power. This is an amazing example of the power of social networks. Let this be a call to action for companies and those big brands, get involved now!
Footnote: One item that is not necessarily social media, Search Engine Optimization. I have no knowledge that they used it, but I have no doubt they did. SEO is a very powerful thing these days. Companies need to get on board with SEO.
Posted under Blog
This post was written by davepeck on November 12, 2008
Right on Dave. We can look forward to the Obama Adminstration to continue using social media to reinvent consistent communications with the people. It’ll be interesting to see how the White house Press Corp will react to the Administration taking its message straight to the people.
One additional set of numbers to watch: 40 Million people viewed his Grant Park speech on Nov. 4th. By Thursday 14 Million had viewed it online. By now??
I heard an NPR story about a California politician that is going to build a web presence as part of his run for congressional seat. And his web presence is going to target a national fundraising base. Definitely influenced by Obama’s success.