So there are a few things going on that have led to my obsession with Burger Kings “Angry Burger”. In list form, cause people like lists they are:
-I started my DIEt today and obsessed with food already (yes that DIE with a t at the end)
- I like to joke about what could be the worst thing to eat.
-Burger King has created the Angry Burger which is “Angry Onions, Jalapenos, Pepper Jack Cheese, and an angry sauce
- Then there is the Whopper Sacrifice Application for Facebook:
You un-friend 10 friends o Facebook and get a coupon for a free Whopper. One thing to keep in mind here is that when you normally un-friend people, they do not get a notice or a status update. When you un-friend them with the Sacrifice application they do get a notice as well they are set ablaze. Of course by doing that it helps the application get a “viral push” within Facebook. I got to say, I just love the marketing going on here.
The whole un-friend thing as something to it. I got to say Burger King really has something pretty cool going on here. They always seem to be right in the New Media mix, remember Subservientchicken? Another great online move. As well as Seth MacFarlane’s Cavalcade of Cartoon Comedy on Youtube:
Bottom line here: Burger King gets New Media, Social Media, Word Of Mouth Marketing, the whole thing.
Posted under New Media
This post was written by davepeck on January 12, 2009
The funniest thing about the Sacrifice app is that when you use it to un-friend someone, a line in your FB feed appears that says something like "Joe un-friended Jane Doe for a free Whopper"
Your friendship is worth a single whopper to me.. brutal
Agreed! i forgot about the Whopper Virgins campaign! The are on fire.
It's less than that. It's saying your friendship is worth one tenth of a single whopper. That works out to about $.30
Burger King has definitely been killing it lately, especially when it comes to somewhat controversial advertising. Their Whopper Virgins campaign stirred up its fair share of press coverage, and then the Whopper Sacrifice app got them even more, so in terms of media value, both of these campaigns have been out of the park.
http://thefutureofads.com/2009/01/09/burger-king-...
Unfortunately, Facebook has removed Burger King's app due to privacy issues
http://www.techcrunch.com/2009/01/14/facebook-blo...
No! So wrong! Thanks for the link!