What is all the buzz about in the last 24 hours?
Why is Skittles getting coverage on
-CNN
It is the top trending subject on Twitter
So what did Skittles do?
This….
So, in short Skittles took their website and turned it into one big Social Media site. The homepage is nothing but a mashup of social media sites. The most popular is the twitter feed that shows anyone who uses the word Skittles. The thing to keep it mind, as far as I can see, is it has no filters. So you can say anything you want. It can be a positive comment about the Skittles brand. It can be a negative comment about the Skittles brand. Seems to me Skittles is just “putting it” out there and letting it happen.
That is not all they have done. They have created a:
-Facebook Fan page for Skittles
Again I can locate no filters on any of those pages. You can say, post, create anything you want on these pages and they become part of the Skittles corporate website.
You access the pages on the Skittles page by clicking the options on this logo:
I have to say to Skittles, way to go! Its amazing and gutsy what they have done. They are putting their brand out there to take both positive and negative comments from their customers. That is engagement right there for you. They have done something amazing in my opinion. They have reached out to where their customers are. They are engaging with customers with the tools they are using. As well as joining the communities their customers are in. This can become a very powerful way to engage with customers. Some numbers for you:
-The Skittles Facebook Fan Page has over 585,000 fans
-The Youtube Channel has over 26,500 views
-Flickr has over 16,500 items
Not bad…
What are your thoughts about the new Skittles Homepage and its use of Social Media sites?
UPDATE: Skittles has moved the Twitter feed to the back and now features the Facebook Fan Page. This is due to the spam it is getting. Read more here:
Bad Jokes Force Skittles To Dump Twitter For Facebook
Posted under Blog
This post was written by davepeck on March 3, 2009
