Ask and you shall receive!  I’m easy that way.  After I posted 6 Ways Social Media Can Help A Local Business a while back, I got a lot of requests for more tips.  So by request, I bring you more tips on how a small or local business can use social media. I shall share these tips with you in list form. As people like lists and they are fun.

-Change your brand/companies message to fit the social network you are on.  So you may post “@pizza is here to help with  all your pizza needs” on Twitter.  Well that will not fly on say Plurk or youtube. (Always have to work Plurk into a blog post, it is just fun to say.) Make sure you know the basic ins/outs of the site you are on. Think of it as when you travel to a different country. There are different customs in each you should follow. Things you do and things you do not. (This actually is good practice for any size business or brand.)

-Cool it with the cross posting. For those of you do not know let me give you the definition of cross posting. It is when you take the same single message and post it on multiple social networks and forums.  Sure it makes your life easier one post that hits many websites. I get it. The problem is that the same people may follow you on Twitter, Facebook, Plurk, etc. You need to mix it up. I promise you that if you post the same message to all your networks, you will lose people from your community. Also, I think posting a link on Facebook directly looks a lot better then just placing the url.

-Time Shift your messages. So when you want to post about a special going on or a blog post you just wrote, do it on different days at different times.  Some people may be online at 10:00 am others may be on at 4:00 pm. Thus, they maybe more likely to respond and see your message at different times. Play around with it and mix it up. Personally,  I have had a lot of success updating my networks late at night. It allows me to get the attention of people I may never have.

-Do not post the same exact message over and over. Just last week Twitter has begun enforcing the TOS of not allowing recurring Tweets on Twitter Accounts. Why? Its annoying, plain and simple.  Though I do not see why you can not mix up the message and tweak it throughout the day. I have used Tweetlater aka Socialoomph with much success.(No doubt I’m going to get some nasty comments about my thoughts on this one.)

-What is in it for the customer? Part 1 Have online discounts and promotions. I always get clients who say ” I want millions of Twitter followers” or ” I want everyone to join my fanpage.”  My response is ” What is in it for them?”  Why should they follow you  and fan you? You need to give them something back. It can be a coupon code, a special time sensitive discount, or even early bird passes. There needs to be something in it for them.

-What is in it for the customer? Part 2. In reference to the above item, you don’t have to just give specials and discounts. It could be insight to why your company does what it does. Maybe behind the scenes videos, podcasts or blog posts. You can communicate directly to people who follow/fan you, so do it!! Make them know your listening by talking to them. This has value sometimes that is worth more the items in Part 1.

-There is more to social media then Twitter & Facebook. There I said it. Heck this should be a blog post by itself. (Actually I think this will be my next post.) If you targeting people who like wine, find a social network about wine. You want to sell comic books, there is a site for that. Heck.. just check out  Ning you can find anything.

BONUS: So let us say your company is  Ed’s Vacuum Cleaner Repair. Why not start a Fan Page, Twitter Feed, or Ning site about Vacuum cleaners? Create an online community for people you know will have a need/like for your product! Bottom line: If you cant find it online, create it yourself!

Posted under Blog

Do you have days where you just can stay focused? Those days where you lack motivation because you are just burned out? I think I am having one of those today. I just can not seem to focus on the tasks in front of me. It does not help that there are so many distractions like:

-Christmas

-People in and out of my office

-Phone keeps ringing

-Instant Messages

-Email

-5 kids

You get the idea.  So I decided to turn the distractions around to help me at least get a blog post up this week. What are some things one can do to help “Stay On Target”? Or better said, focus? Let me share some that I do. Let me do it in list form. People like lists:

-Turn off the phone. This is my life line. I put up over 1200 minutes a month on this thing. Sometimes I just have to turn it off to get things done.

-Get off the Internet! Just unplug the cable. I love the internet. I love my email. Yet, it is well.. the root of a lot of evils.

-Clean your workspace up. I know they say a “A Clean Desk Is A Sign Of A Sick Mind” but its not true

-Music. Sometimes I need to  turn on my ipod and get lost in the music. This is one of things that works really well for me.

-Make a do to list. This is something that also works well for me. I just love checking those tasks off. It gives me a great sense of completion.

-No Multi tasking. Weird right? But doing one thing at a time works really well for me. Lets me check those items off my “to do” list faster.

-Have someone to bounce ideas off of. Another thing that works well for me. I will put togeteher a draft or list to send to someone whose feedback I value.

What do you do to focus?

Posted under Tips & Tricks